Posted Jul 21, 2022, 3:58 PM
There is only the Atlantic between Brittany and the Americas. Le Duff from Rennes has made the United States “the second country of our activities after France”, indicates Louis Le Duff, the president of the industrial baker.
The group is now strengthening its positions across the Atlantic with the acquisition of Lecoq Cuisine. This manufacturer of pastries, brioches and filled pastries made in its factory located in Bridgeport (Connecticut) provides its new shareholder with 150 varieties of products sold mainly on the east coast of the United States, but also in Canada and in the Caribbean.
Lecoq Cuisine, which was created in 1991 in New York by the Frenchman Eric Lecoq, achieves an annual turnover of 60 million euros and employs 250 people. Its activities complement those of Bridor. Philippe Morin, the general manager of this industrial subsidiary of Le Duff, indicates that the two companies Bridor and Lecoq Cuisine present “complementary ranges”.
“This acquisition, he continues, brings us premium products that bridge French and North American tastes. In addition, its factory has production capacities”.
Bridor already manufactures Viennese pastries, breads and other dough-based products in its two locations in Quebec City in Canada and Vineland in the United States in New Jersey. They are sold frozen to bakeries and hotel chains as well as to supermarkets.
By including the takeover of Lecoq Cuisine, Bridor will have invested around 200 million euros in its North American tools to meet the needs of local markets.
30% of Bridor’s billion euros in annual turnover is generated across the Atlantic. “The market is very buoyant, the United States quickly recovered from the Covid-19 crisis with consumers back on the agenda”, continues the boss of Bridor.
New Breton factory
In France, he also continues to invest a lot. In Liffré near Rennes, he confirms a program of 250 million euros for the creation of a new factory of pastries. Environmental defense associations are contesting this project, which they are seeking to slow down or even cancel. If it sees the light of day, this factory will eventually employ 500 people.
Bridor produces very marginally for the Brioche Dorée or Del Arte brands of its shareholder Le Duff. The manufacturer of pastries has been able to diversify its markets and shows regular annual growth “of more than 10%”, insists Philippe Morin.
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