SALES. The summer sales are over! The four weeks of promotion will have made it possible to take advantage of many offers, even if the results are mixed compared to the old editions.
The 2022 summer sales are over, and it’s time to take stock of these four weeks of promotions. The conclusions drawn by the Alliance du Commerce and the Paris Chamber of Commerce and Industry indicate that the 2022 summer sales were still popular with many consumers. However, there has been a drop in store traffic: “the decrease in store traffic is 21% […] it is one in five customers who did not come to the store compared to the year 2019” declares Yohann Petiot, director of the Alliance du Commerce at the microphone of FranceInfo.
The next sales will be the winter sales 2023. The official dates are not yet known, but it is still possible to plan according to previous editions. Discover all the first information and dates planned for the 2023 winter sales.
The Winter Sale is scheduled to launch on Wednesday, January 11, 2023. However, this date is not official and remains subject to possible changes by the Government. This is only a projection compared to previous editions of the winter sales.
These dates concern the majority of the departments of the country, but not all! Indeed, it is customary for the overseas departments, as well as the Moselle, to have staggered dates for their sales periods. We will not fail to communicate to you all the dates of the winter sales according to the departments.
The dates of the sales are now spread over four weeks instead of six previously. This shortened duration has been in effect since the 2020 winter sales and is the result of the Pacte Law. This duration applies, derogation of dates or not, to all French departments. The dates relating to the sales periods are set by order of the Minister responsible for the economy, for a period ranging from 3 to 6 weeks.
Each sales period has its own rules to set its dates. Thus, the winter sales generally take place from the second Wednesday of January. The summer sales are held on the last Wednesday of June.
What are the dates of the sales in Paris, Moselle, Overseas?
The dates of the sales are the same for the vast majority of departments, but some exceptions are nevertheless noted, in connection with historical traditions or tourist imperatives. If the dates of the sales in Paris and in almost the entire country are those mentioned above, derogatory dates are thus applied for certain departments and regions.
However, the dates of the sales remain subject to possible changes in the event of force majeure or exceptional circumstances. The Government usually confirms the dates a few weeks before the start of each edition of the summer or winter sales. We’ll be sure to keep this article up to date with the latest information.
What is the difference between sales and private sales?
You’ve probably come across “Private Sales” signs on your way lately. And for good reason: these operations often take place in the weeks preceding the national sales. Unlike seasonal sales, private sales tend to cater to an already loyal customer base. Big advantage: private sales also make it possible to acquire articles from the new collection on sale (when the sales aim to sell off stocks from previous collections). The retailer nevertheless largely finds his account in private sales because they can enable him to acquire new member customers (who will have taken out a loyalty card or subscribed to the store’s newsletter to be able to benefit from private sales).