RED STAMP. The red stamp is over! La Poste will no longer offer this stamp linked to priority letters and will be replaced by a new product. We tell you everything.
[Mise à jour le 21 juillet à 11h23] Sending an urgent letter to address a document to a person the next day will no longer work as before. The historic red stamp of La Poste will indeed be removed announced the company, which allowed to send a priority letter which was then distributed within 24 hours to its recipient, in metropolitan France. But as with all postal services related to sending mail, its use has fallen sharply in recent years. La Poste has therefore chosen to end this service, as it is, and replace it with a new product that mixes digital and paper delivery. It will be available from January 1, 2023.
Why is the red stamp removed?
The red stamp will therefore be removed, mainly due to a change in communication and document transmission habits, the immediacy of the Internet having revolutionized exchanges between people. “The use of the Red Letter is tending to disappear; households sent 45 Priority Letters per year in 2010, only 5 in 2021. Digital means, emails, SMS etc. have been widely adopted for urgent shipments”, is it explained in a press release.
If the red stamp is also removed in its current form, it is also for ecological questions ensures La Poste. According to its figures, switching to a red e-Letter (and extending the delivery time for green letters to three days instead of two) will reduce its CO2 emissions by 25%,
What will the red stamp be replaced by?
The red stamp, if it will disappear in its current form, will be replaced by a new type of letter: the “red e-Letter”. This is a product that can meet specific needs for urgent shipments, such as cancellations. Thus, the approach will be both digital and both paper: you will have to send your letter to the La Poste site, before 8 p.m., which will then be printed by a La Poste center located near the recipient and distributed the next day. . An offer that will be offered to 1,49€ against €1.43 for the current red letter.